Graphic design and creative services specialist
View selected projects below.
AIGA Mind 2 Mind Logo and Social Media Campaign
Analyzed customer needs to development designs
Co-Designing partnership with 1 other designer
Consulted with Artistic Director of AIGA-MN and Board of Directors via Miro Board and Google Drive
Created reusable layouts for a 3-month campaign
View Design Assets below
Boosting Marketing Site
UX Content Writing - Improved marketing language, increasing conversions
Increased click-through rate by 182%
Increased the contrast ratio by 75% to be WCAG AA standard compliant
Comprehensive Findings and Recommendations delivered in 3 days
Worked with Product Manager to improve navigation
Blended 2 versions of a 30-year legacy software for a version “next” of a Laboratory Information Management System for Forensic Labs
Information Architecture and site map for 500 pages
Improved Navigation and page layout, increasing efficiency while prioritizing stability.
Created tools, components, and templates to accommodate future growth and content flexibility
Children’s Educational PDF
Created “3D” animals shaped as letters in Adobe Illustrator.
Wrote 26 fun paragraphs about each animal, ensuring readability using Grammarly and Hemmingway to check for appropriate age range.
Layouts, Images, and Typography in Figma for streamlined production
View a few pages below and find the hidden word!
E-Commerce Optimization
Created tools, components, and templates to accommodate future growth and content flexibility
Expanded visual identity to better demonstrate client’s excellence amongst their competitors.
Established structure for creating impactful content to convert visitors to leads
Improved global page load speed, accessibility (WCAG AA 2.1) and SEO scores
Solved website issues with 3 steps
Rapid Prototyping in WordPress Custom builder
Delivered an easily repeatable Content Management System
End-to-end design including hosting and integrations.
Implemented light custom code and illustrations
Easing cognitive load on cumbersome government forms
Redesigned a complex 245-D license application form, reducing cognitive load by 60%, enhancing usability, and improving completion rates.
Designed a targeted social media campaign and email funnel, increasing applicant awareness and streamlining communication.
Developed a comprehensive brand guide and design system to ensure cohesive messaging and user experience across platforms.
Created a client retention and renewal system to minimize errors and prevent lapsed licenses, improving compliance and satisfaction.
Ready to get started?
Contact me today to schedule your free consultation and see how my sprints can transform your business.